This checklist details the highest ten parts of an excellent movie trailer. This is not at all the top ten parts of a great movie – that will solely require two elements: beautiful folks and vampires. The movie trailer stands alone as its own murals. It defines, in about two minutes or much less (especially for TV spots), a narrative that has completely nothing to do with the film itself, however makes us consider that it does. It then goes on to hypnotize us through subliminal messages, imagery, and eardrum-shattering sound into by no means asking for our money back. Ever. Brilliant!

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